Master career library.

Global leadership of consultancy and solution engineering across Syndigo's enterprise software and data-management portfolio. Accountable for the operating model, leadership of regional managers and specialist teams, executive customer engagement, strategic deal support, demonstrations, proofs of concept, RFP and RFI response quality, enablement, value articulation, sales-to-delivery alignment and operational reporting.

First twelve months at Syndigo as a Solution Consultant before taking on global responsibility for pre-sales. Focused on customer discovery, solution design, enterprise demonstrations, PIM, MDM and product-content expertise, commercial sales support and business-value articulation across enterprise pursuits.

Executive responsibility for the innovation agenda alongside the Director of User Experience role. Set the direction for how research, product, design and engineering explored new capability, incubated emerging technology and translated it into practical value for enterprise master-data customers. Sponsored a clean-sheet redesign for complex data-management users and directed strategic product innovation across the portfolio.

Established user experience as a strategic function inside Stibo Systems. Founded and scaled the UX organisation from a single designer to a 16-person embedded team spanning research, design and design-system disciplines. Set up the first dedicated UX research capability, embedded design thinking and evidence-led decision making into product development, created and governed an enterprise design system, led a clean-sheet redesign for complex master-data users and directed the front-end modernisation from Google Web Toolkit and Angular towards React and a shared design system.

Built and led the European pre-sales and sales engineering organisation for Stibo Systems' enterprise master-data and product-content platform. Owned the operating standards for discovery, demonstration, executive engagement and strategic pursuits across the region, coached and mentored practitioners into more senior roles, worked closely with the partner ecosystem and represented the platform in board-level customer conversations across enterprise PIM and MDM programmes.

Board-level and business-user engagements across the UK, Europe and North America. Covered data governance, stewardship, workflow, data modelling, e-commerce and ERP integration, classification management and supplier onboarding.

Managed international enterprise MDM implementations covering project lifecycle, solution design, process analysis, multidisciplinary teams, risks, financials, integrations, software-development cycles, proposals and RFI responses.

Application consultancy on master-data and product-content solutions, supporting customers through implementation and configuration.

Media-specialist role covering the production and technical handling of media assets ahead of the move into application consultancy.

First role in technical operations, running server infrastructure and providing the foundation for a career that moved through consulting and into executive leadership.

Led a commercial transformation of the global pre-sales function that lifted the win rate from 38% to 61% over eighteen months. Combined organisational redesign, stronger governance, improved discovery, structured storytelling, repeatable operating practices and scalable sales assets so that pursuits were run to a consistent standard rather than depending on individual heroics.

Led a transition away from fragmented, product-aligned practices towards a coordinated global operating model. Introduced a shared definition of the role, common expectations for discovery and demonstration, and consistent quality standards across regions, so customer engagements no longer depended on which team the customer happened to meet.

Created a cross-regional council to raise the professional standard of solution engineering. Introduced peer review of demonstrations, shared critique of business storytelling and a running programme of craft development, giving practitioners a forum to hold each other to a higher bar.

Codified a repeatable pre-sales method covering discovery, rehearsal, storytelling, reverse demonstrations, proof-of-concept planning and handover to delivery. The playbook gave newer engineers a clear route to competence and gave senior practitioners a shared language for coaching.

Built a Pursuit Desk to bring ownership, consistency and quality to formal responses. Combined a reusable content library, clearer governance and a defined intake and review process so that pursuits no longer relied on ad hoc effort from the most senior contributors.

Established a discipline dedicated to executive alignment, business case development and outcome-led customer conversations. Reframed engagements around measurable value and decision support rather than product tour, sharpening the commercial narrative used at senior levels.

Defined activity taxonomy, workload visibility and utilisation reporting so leaders could see how the team's time was invested. Improved maintenance of planning data and gave managers the information they needed to balance capacity, coverage and coaching.

Shifted the default approach from feature demonstration towards narrative-led conversation grounded in the customer's business. Introduced rehearsal, structured storytelling and Challenger-style methods to sharpen relevance and provoke better executive decisions.

Designed persona-led showcase environments and reusable demonstration assets so teams stopped rebuilding from scratch. Improved preparation efficiency, released senior time for coaching and lifted the visible quality of customer-facing sessions.

Introduced clearer handover standards between sales, solution engineering, consultancy, product and delivery so that customer commitments made pre-sale were honoured post-sale. Reduced surprises for delivery and improved continuity of the customer relationship.

Championed the adoption of demo automation and interactive product experiences to scale customer engagement beyond live sessions. Made high-quality product narrative available to buyers earlier in their journey and to teams without deep product depth.

Reduced RFP response turnaround from approximately five weeks to two weeks while sustaining approximately 30 RFPs per month. Achieved through clearer ownership, governance and reusable content in a Loopio-supported Pursuit Desk model.

Rolled Consensus out to more than 250 users across account management, sales and pre-sales, with governance for video-content generation, AI-assisted improvements to narration and production quality, and pursuit-specific demo boards.

Brought structure to competitive intelligence approaches and processes through the acquisition and implementation of Klue as the single competitive-intelligence platform. Established one place, one process and clear ownership for capturing and disseminating intelligence, with curated battlecards and pursuit-specific tailoring linked to individual opportunities and demo boards.

Established a strong back-end support function for the complex configuration and management of cloud demonstration environments, giving customer-facing teams reliable, well-configured environments on which to run showcase engagements.

Created an internship programme that led to successful subsequent employment of interns, opening a durable pathway from early career into permanent roles in pre-sales and consultancy.

Supported third-party technology integrations and partner-led solution development, including SmartLinks digital product passport initiatives with SnapLogic, extending the reach of the platform through partner-delivered outcomes.

Founded and grew the UX organisation from a single designer to a 16-person embedded team spanning research, design and design-system disciplines, giving product engineering a durable design partner at scale.

Set up Stibo Systems' first dedicated UX research capability, embedding user evidence into product decision making across master-data management.

Created an enterprise design system and embedded it into product development, giving engineering and design a shared vocabulary and reusable components across the portfolio.

Directed a clean-sheet redesign for complex master-data management users, unlocking a more coherent experience across the platform.

Led the front-end modernisation away from Google Web Toolkit and Angular towards React and a shared design system, aligning the visual and interaction language of the platform.

Created a cloud-hosted execution environment that allowed developers to host their own algorithms and run them against the PIM and MDM database. Established an extensibility model for customer-specific intelligence and analytical logic, and demonstrated early strategic foresight around intelligent data platforms before AI became a mainstream enterprise topic.

Reshape a globally distributed solution engineering function into a unified, customer-centred operating model.

Cross-regional council to raise professional standards through peer review and shared craft development.

A written method for discovery, rehearsal, storytelling, reverse demonstrations, POC planning and delivery handover.

Canonical Pursuit Desk model with Loopio-backed reusable content, clear ownership and defined intake and review across approximately 30 RFPs per month.

A discipline focused on business value, ROI framing, executive alignment and outcome-led customer conversations.

Systematic enablement to shift customer conversations from features to business relevance.

Persona-led showcase environments and a reusable asset library to support high-quality demonstrations at scale.

Adopt demo automation and interactive product experiences to extend engagement beyond live sessions.

Clearer handover standards to protect customer commitments from pre-sale into delivery.

Activity taxonomy, workload visibility and utilisation reporting to inform capacity and coaching decisions.

Acquired and implemented Klue as the single competitive-intelligence platform, with one process, defined ownership and pursuit-specific application.

Scaled Consensus across account management, sales and pre-sales, with governance for video content, AI-assisted narration and pursuit-specific demo boards.

Specialist back-end capability supporting the complex configuration and management of cloud demonstration environments.

Structured internship programme with a successful pathway into permanent employment.

Support for third-party technology integrations, including SmartLinks digital product passport initiatives with SnapLogic.

Leading distributed managers and specialist teams across regions with consistent standards and shared purpose.

Reshaping functions around a clearer operating model, purpose and accountability without losing momentum.

Working with executive customers and internal leaders to align on outcomes, priorities and commitments.

Building the craft of solution engineers and consultants through structured coaching, rehearsal and peer review.

Aligning sales, solution engineering, consultancy, product and delivery around a shared customer outcome.

Guiding people through operating-model and standards change with clear rationale and visible early wins.

Shaping how enterprise software is positioned, sold and scaled across segments and regions.

Defining how pre-sales adds value across discovery, demonstration, POC and executive engagement.

Framing engagements around measurable customer outcomes rather than product features.

Designing roles, standards, cadences and metrics that let a function scale without losing quality.

Positioning the offer clearly against alternatives, informed by field experience and buyer priorities.

Translating technical capability into commercial outcomes and executive-relevant narrative.

Running the day-to-day mechanics of a solution engineering function at scale.

Ownership, standards and review cadence to keep formal response quality consistent.

Scoping, gating and reviewing proofs of concept so effort maps to buying decisions.

Standards, peer review and rehearsal expectations for customer-facing demonstrations.

Balancing coverage, coaching and pursuit demand across a distributed team.

Protecting commitments and context as customers move from purchase into delivery.

Management reporting that surfaces workload, quality and outcomes clearly enough to act on.

Designing and advising on PIM programmes that manage product data at enterprise scale.

Governance and management of master data across enterprise systems and processes.

Extending product content into rich, channel-ready experiences for buyers and consumers.

Understanding how product content performs across digital retail and channel environments.

Distributing product content to retailers, marketplaces and data pools with quality controls.

Standards, ownership and quality regimes for product and master data across the business.

Managing digital assets alongside product content so brands publish consistently at scale.

Selling, positioning and operating enterprise SaaS across regulated and complex customers.

Shaping platform solutions that fit customer landscape, integration reality and target outcomes.

Structured, curiosity-led discovery that uncovers the real problem before proposing a solution.

Building and delivering executive-grade demonstrations grounded in the customer's business.

Adopting interactive and automated demo experiences to extend reach and consistency.

Working practical knowledge of how product and master data flow between enterprise systems.

Working knowledge of enterprise cloud platforms for hosting, integration and analytics.

Building analytics and reporting that leaders will actually act on.

Capturing, curating and disseminating competitive intelligence with clear ownership and pursuit-level application.

Founding and scaling design organisations from a single practitioner to an embedded multidisciplinary team.

Establishing dedicated research capability inside a product organisation and embedding evidence into decision making.

Creating and embedding enterprise design systems into product development at scale.

Setting and executing a clean-sheet product-innovation agenda across complex data-management users.

Enabling third-party technology partners to build, integrate and go to market alongside the platform.

Complex configuration and management of cloud demonstration environments as a specialist back-end capability.

Creating structured entry points, internships and pathways from early career into permanent, valued roles.

Leading the modernisation of front-end technology from legacy toolkits towards contemporary component frameworks and shared design systems.

Board-level and business-user engagement across data governance, stewardship, workflow, modelling, integration and supplier onboarding.

Leading international enterprise MDM implementations across lifecycle, solution design, teams, risks, financials, integrations and commercial responses.

Every conversation starts with the customer's business, and technology is invited in only where it earns its place.

Understanding the customer's world is a precondition for adding value, not a nicety once the pitch is ready.

Standards exist to raise the floor and free up judgement, not to make talented people follow instructions.

High-performing teams are built by coaching the craft, trusting the judgement and being clear about the outcome.

Simple rules, few metrics and clear language beat elaborate frameworks that only their authors can operate.

Great customer moments are prepared. Rehearsal is not a sign of inexperience, it is a sign of respect for the audience.

Measure a small number of things that actually change behaviour, and be honest when a metric stops serving its purpose.

The customer sees one company. Sales, solution engineering, consultancy, product and delivery act as one team from first meeting to renewal.

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Global leadership of consultancy and solution engineering across Syndigo's enterprise software and data-management portfolio.

Commercial transformation of the global pre-sales function delivered a 23 percentage-point improvement in win rate over 18 months.

Move from fragmented, product-aligned practices to a unified global operating model.

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Twelve months as Solution Consultant before taking global responsibility for pre-sales.

role · 2020-08

Founded and scaled the UX organisation from one designer to a 16-person embedded team.

role · 2013-03

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Extending high-quality product narrative beyond live meetings through interactive, on-demand experiences.

A repeatable approach to framing outcomes, ROI and business case for senior customer audiences.

Persona-led showcase environments and reusable assets that raise the floor and reduce preparation effort.

Management reporting that surfaces workload, coverage and utilisation clearly enough to act on.

An early extensibility capability that let developers host algorithms in the cloud and execute them against enterprise PIM and MDM data.

Enterprise retailers managing product content at scale across owned channels and digital shelves.

Brand manufacturers syndicating trusted product content to retail partners and data pools.

Industrial and B2B manufacturers rationalising product data across ERP, PIM and channel systems.

Wholesalers and distributors publishing large, complex catalogues across trading partners.

Automotive parts and aftermarket organisations working with structured technical content and classifications.

DIY and home-improvement players managing broad assortments and complex supplier ecosystems.

Healthcare organisations working with regulated product content and strict data quality expectations.

Food and beverage brands managing regulated attributes, allergens and content for retail channels.

Energy and utilities organisations rationalising material master data and supply-chain content.

A global solution engineering function had grown up around individual products and regions, producing inconsistent customer experiences and duplicated effort.

Demonstration quality varied significantly and there was no forum to hold practitioners to a shared standard.

RFP and RFI response quality depended on ad hoc effort from senior contributors, with reusable content scattered across shared drives.

Default engagement patterns favoured feature-led demonstrations, which limited executive relevance and decision impact.

Practitioners relied on personal habits rather than a shared method, making coaching, onboarding and consistent quality harder.

Bring rigour and reuse to the commercial motion: response quality, demo automation, competitive intelligence and pursuit-specific tailoring.

Build the operating backbone under pre-sales and consultancy: environments, showcase content, reporting and reusable practice.

Design the operating model, raise professional standards and open a durable pathway for early-career talent.

Reframe engagements around business value and executive outcomes to lift conversion and credibility with senior buyers.

Delivered a 23 percentage-point improvement in the global pre-sales win rate over 18 months at Syndigo. The uplift came from a unified operating model, stronger governance, improved discovery, structured storytelling, repeatable operating practices and scalable sales assets.

Established clearer ownership, governance and reusable content through a Loopio-supported Pursuit Desk model. Sustained approximately 30 RFPs per month while shortening turnaround from approximately five weeks to two weeks and removing much of the noise around each response.

Rolled Consensus out across account management, sales and pre-sales, supported by governance for video-content generation, AI-assisted improvements to narration and production quality, and pursuit-specific demo boards tailored to individual opportunities.

Created one place, one process and clear ownership for capturing and disseminating competitive intelligence, supported by curated battlecards and pursuit-specific tailoring. Reported qualitative improvement in conversion followed from the tighter link between intelligence and individual pursuits.

Built a strong back-end support function for the complex configuration and management of cloud demonstration environments, giving pre-sales, consultancy and customer-facing teams reliable, well-configured environments on which to run showcase engagements.

Created an internship programme that led to successful subsequent employment of interns, building a pipeline of early-career talent into the pre-sales and consultancy organisation.